Samsung attacking Iphone fans

http://www.igeneration.fr/0-apple/samsung-s-en-prend-aux-fans-d-iphone-dans-une-publicite-68272

This is a very interesting video by Samsung. What is most interesting about it is that it is mocking the users of the Iphone by showing off the Galaxy S2.

Samsung is not the first one that is using this technique; it was used by Fiat and Pepsi Cola against Coca Cola where the little boy takes two cans of Coke to have a Pepsi ca. This kind of advertising should be closely watches because not any one can use it; it is shaped by some kinds of regulations and contracts that depend on the brands and also on the countries where it is diffused.

Moreover, this kind of advertising may be beneficial for the brand that is mocked, as it is still talking about the brand and advertising it.

Number of Facebook friends linked to size of brain regions

http://www.wellcome.ac.uk/News/Media-office/Press-releases/2011/WTVM053178.htm

I found that this article is a very interesting one, and even though the subject is not directly linked to the chapter we are discussing this week it may be very useful to know this.

In brief, this article shows that the more virtual friends you have the more intelligent you are. If we analyze this, we may find it logical as if you are on Facebook and you keep up with all the news posted by all your friends, you stimulate your green matter or vice versa, since this article shows that there is a correlation between the two entities and not a cause-effect relationship.

This relationship can be wisely used if known. Today, many recruiters go on your Facebook page to check your profile before contacting you, and if the study holds and you have a high number of friends, they will know that you are intelligent and will be eager to contact you.

In this way, social networking such as Facebook, became a personal way of promoting and selling ourselves, even though advertising is not personal, social networking may be a new type of advertising or promotion, that is personal and that should be wisely used.

Playboy TV fined £110,000 for 'offensive' ads

http://www.guardian.co.uk/media/2011/nov/09/playboy-tv-fined-over-ads?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29

PlayBoy Tv channel diffused in a non-restricted paywall channel 10 ads using women using some sexual gestures.

Even though the ads referred to a sexual chat that was actually provided by the TV channel, they did not have the right to advertise for it, because it was seen by the OFCAM as "against generally accepted moral, social or cultural standards", and for scheduling rules against airing explicit ads that might "harm or distress children".

The content regulations find their roots in the 70’s and OFCOM is one of these communication regulators. They regulate TV and radio sectors, fixed lines and mobiles, plus the airwaves over which wireless devices operate.

Such regulators are very important and should be maintained, because of the functions of mass media is to transmit social values, and these regulators should make sure that the right social values are transmitted.

TV shows fuel interest in dance

http://www.thestage.co.uk/news/newsstory.php/34204/tv-shows-fuel-interest-in-dance?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheStageNews+%28News+Headlines%29

“A fifth of British adults have become more interested in dance as a result of shows on television such as Strictly Come Dancing.”

This statement made in this British website shows that there is a high positive correlation between what is broadcasted on TV and the habits of the viewers, at least concerning the dancing habit in UK.

How this article develops this idea does not really show that it is the fact of broadcasting dance shows that lead to the dancing habit of the British society, or if it is the opposite.

But if the first statement holds, this means that broadcasting something on TV will impact greatly the habits of the viewers, and the governments or any other party can take advantage of this correlation to make people adopt a given habit.
Since voting in Morocco is set for the 25^th November, the Moroccan government may starting broadcasting some shows where they will keep on showing explicitly or implicitly people, and more importantly, youths voting.
Voting is just an example that I chose, this correlation can be used for many other activities or to transmit some socially responsible habits.

Video blogging vital for film festivals to win audiences

From the article: http://www.filmindustrynetwork.biz/video-blogging-vital-for-film-festivals-audiences/13103

Iain Alexander, global head of sales at IQPC, reports an article about how vital is video blogging for film festivals to win audiences. This statement was based on the experience of the London film festival which started using video blogging by suggesting Q & As in their blog. The reporter states that this kind of blogging is not common in the film industry but it is still very important because of its capability to advertise the event but also to generate revenue from advertising.

In fact, video blogging (of vlogging) is a kind of blogging that uses video as a medium and is sometimes backed up with some metadata (texts, images, etc). The most common medium used for video blogging is Youtube because it is free and targets large, diverse and spread audience.

Iain Alexander talked in this article about the potential of video blogging to attract audiences for film festivals; however video blogging can attract audiences for any other kind of event or issue in general. Video blogging enables the company producing the event, product, or here the film festival to advertise its event by themselves without having recourse to a PR or communication agency that would do it for them; this would decrease the cost of the agency but will also enable the film festival to advertise what it wants in the way it wants, and they do know more than any outsider company about what is going on in the vent.

Also, advertising on Youtube for instance, will enable the film festival to target a very large, diverse and spread audience. Everyone in the world with an internet connection can access the video and ask his or her questions directly to the film festival, and their questions would be answered, this not only target a big audience but also retains this audience thanks to the customer service they provide them.

Moreover, video blogging will provide the film festival with a platform where other parties can advertise, and thus where the film festival can make money.

To conclude, video blogging is a free way of advertising that film festivals should seize in an original way order to advertise and differentiate themselves.