http://www.igeneration.fr/0-apple/samsung-s-en-prend-aux-fans-d-iphone-dans-une-publicite-68272
This is a very interesting video by Samsung. What is most interesting about it is that it is mocking the users of the Iphone by showing off the Galaxy S2.
Samsung is not the first one that is using this technique; it was used by Fiat and Pepsi Cola against Coca Cola where the little boy takes two cans of Coke to have a Pepsi ca. This kind of advertising should be closely watches because not any one can use it; it is shaped by some kinds of regulations and contracts that depend on the brands and also on the countries where it is diffused.
Moreover, this kind of advertising may be beneficial for the brand that is mocked, as it is still talking about the brand and advertising it.
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